Raise Your Organic Search Ranking With Good Title Tags

Who looks at the title tags? You know, those words in the blue line across the top of your screen.

Most of us don't, but the search engines do, and that makes them important to your on-line presence. After all, if you want searchers to find you, you need to do all you can to raise your ranking in the search engines.

If you do a quick search at a variety of web sites, you'll see that many are not using their title tags at all. The only thing you'll see there is whatever name they gave that page -- or, in some cases, every page in the entire site will have the same title.

Are your competitors doing that? Then you've got a great opportunity to leapfrog over them to top rankings.

First, do some keyword research, then integrate the best keywords into your title tags -- one that is specific to each page of your web site. According to SEO expert Heather Lloyd Martin, the best title tags are 50 to 75 spaces long. It isn't easy to get the very best keywords and key phrases into that much space, and that's why some copywriters are now specializing in the craft. But with time and effort, you can do it.

By using page-specific keywords and key phrases in your body copy, your meta descriptions, and your title tags, you should find that individual pages of your web site come up in a search. If your overall site topic has a ton of competition, this might be the way to work your way up in rankings.

For instance, I have a copywriting site. The word "copywriting" generates so much competition that it would be almost impossible to get a top ranking from it. But when I optimized individual pages I was soon found on page 1 or 2 for "real estate copywriting" and "fundraising copywriter." In fact, when I checked last night, my site was in the #1 position for "fundraising copywriter." (Yes, I was excited to see that!)

You may sell insurance and find it impossible to reach page one for that keyword. But I'll bet that with effort you could do it with the sub-categories. How about "sailboat insurance" or "Motor home insurance?"

Do a little research into keywords and key phrases that are popular. Then optimize your title tags and watch your rankings rise.

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about buying products or services - or donating to worthy causes.

She has extensive experience in writing search engine optimized web copy, direct sales letters, postcards, space ad copy, press releases, and more. She is also available for marketing plan creation and editing services.

You can visit her at http://www.marte-cliff.com. While you're there, sign up for her marketing ezine - or just send a blank email to: martegale@getresponse.com

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