Maybe you built your first website along time ago and you think it is time for an upgrade. Your website is doing pretty good and all but now you want to take it to the next level. Did you know that a website redesign can actually hurt you on search engines if not done correctly?
I have seen it happen first hand and website redesigning is something that needs to be done just right. Even If you keep your content the same and design a new background and layout you could still lose you search engine position. It don't seem to make sense but it has happened. Sure, it will not happen to a big and powerful company but how strong is your website.
See, when spiders search your website again it can be a real shock to the system that your design and format is completely different. Plus, adding things like flash widgets and large pictures that slow down how fast your site loads can also bush you down a bit. Spiders can read those things so they offer no value to them. Sometimes certain styles can have words in them that lower the keywords that you were optimized for. An example would be like adding a video.
A website redesign that includes videos need to be highly targeted to the page you have it on. Video content is converted to text and spiders will add it to your content base. If the video you use is using a different set of keywords then you normal written content then that will confuse your search results and lower you down on your original keyword phases. So make your if your website redesigning includes a video it matches your keywords for your write text as well.
Some search engines prefer certain styles over others. So if you have good placement with your old website design then maybe you should make your website redesign tweak of your pages to freshen them up some. A few small pictures hear a a chance of color could be all you need. If you want a total website redesign then take a look at the other websites who are a head of you to get some ideas first.
Website redesigning doesn't have to cost you your position in search engines. You just have to make sure that you keep your site as clean as possible and not cluttered with to many banners and gadgets that can move you down on the rankings.
The author is a website owner how has helped others in getting started in creating their own niche website. If you would like to get started in this popular business idea then please visit: Product Reviews. For more information on niche websites the see: http://www.allproman.com
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